WORK
/
PLAY
WE ILLUMINATE

unravel / unveil / unlock
discover / decipher / draw out
intuit / ignite / infuse
enrich / enliven / embolden
investigate / articulate / elucidate
recognise / reveal / realise
We are a multi-disciplinary independent branding and design agency. Our approach is a meaningful and well-crafted conversation between strategy, design, culture and promise. The Illum journey consciously balances the intuitive and the investigative; beginning with a holistic discovery of the brand's potential, and subsequently unveiling and articulating its most compelling promise. We approach branding as a human science; thereby delivering a potent and unique platform for brands that is mindful of the human need for greater connection and engagement, as well as the ever-evolving cultural landscape. This has enabled us to deliver highly distinct and signature brand experiences that are dynamic and transcend the ordinary.

HERITAGE BRANDING


Legacy and cultural context are powerful influencers of every brand's journey, as well as its iconography. Illum has been deeply involved with Legacy Brands in India. These are the masters of precious heritage traditions, whether in jewellery or textiles; re-interpreting the ancient artforms to address a contemporary audience. By enriching them with an iconic 'India-Modern' style and distinctive strategy, these brands have found a niche, globally-relevant and progressive design voice.

we analyse,
we discover,
we synthesize,
we simplify


& then we illuminate
we dig deep,
we seek the truth,
we see uniqueness,
we use it as a strength.
& then we illuminate
we ask
we clarify
we strategize
we voice


& then we illuminate
fashion
home
jewellery
hospitality
healthcare
realty
events

SEE OUR WORK>